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Institute of Direct Marketing
- Publisher Ins. of Direct Marketing
- Edition 1st
- First published 1998
- ISBN 0951869264
- Course relevance Bibliographic
- ICOM Ref. 901 – IN
Link:
Institute of Direct Marketing
- Publisher Ins. of Direct Marketing
- Edition 1st
- First published 1998
- ISBN 0951869264
- Course relevance Bibliographic
- ICOM Ref. 901 – IN
Link:
Institute of Direct Marketing
- Publisher Ins. of Direct Marketing
- Edition 1st
- First published 1998
- ISBN 0951869264
- Course relevance Bibliographic
- ICOM Ref. 901 – IN
Link:
Kotler, Philip
- Publisher Prentice Hall
- Edition 9th
- First published 1980
- ISBN 0132613638
- Course relevance Bibliographic
- ICOM Ref. 901 – KO