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Category / Marketing

by ICOM library

The Direct Marketing Guide. Volume 1

  • Marketing, PRACTICE MANAGMENT

Institute of Direct Marketing

  • Publisher Ins. of Direct Marketing
  • Edition 1st
  • First published 1998
  • ISBN 0951869264
  • Course relevance Bibliographic
  • ICOM Ref. 901 – IN
Link:
by ICOM library

The Direct Marketing Guide. Volume 2

  • Marketing, PRACTICE MANAGMENT

Institute of Direct Marketing

  • Publisher Ins. of Direct Marketing
  • Edition 1st
  • First published 1998
  • ISBN 0951869264
  • Course relevance Bibliographic
  • ICOM Ref. 901 – IN
Link:
by ICOM library

The Direct Marketing Guide. Volume 3

  • Marketing, PRACTICE MANAGMENT

Institute of Direct Marketing

  • Publisher Ins. of Direct Marketing
  • Edition 1st
  • First published 1998
  • ISBN 0951869264
  • Course relevance Bibliographic
  • ICOM Ref. 901 – IN
Link:
by ICOM library

Marketing Management

  • Marketing, PRACTICE MANAGMENT

Kotler, Philip

  • Publisher Prentice Hall
  • Edition 9th
  • First published 1980
  • ISBN 0132613638
  • Course relevance Bibliographic
  • ICOM Ref. 901 – KO
Link: books.google.co.uk/books?id=8VDYaWzc9MgC&printsec=frontcover&dq=Marketing+Management&hl=en&sa=X&ved=0ahUKEwiziri2ov_fAhWoSRUIHdiBDvgQ6AEIKDAA#v=onepage&q=Marketing%20Management&f=false
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